Slovenia's Expo Dubai pavilion ready for showcase

Slovenia is to take over the management of its pavilion at Expo Dubai on the sidelines of Economy Minister Zdravko Počivalšek's visit to the United Arab Emirates. The exhibition is to help with Slovenia's economic recovery after the Covid-19 pandemic.

Ahead of his visit Počivalšek said he was glad to see plans to expand Slovenia's economy to the fastest growing markets coming to life.

"This year the icing on the cake of our export efforts will be active cooperation at the greatest world event, that is Expo 2020 Dubai."

The expo was supposed to kick off last year, however it was pushed back due to the pandemic, retaining its name Expo 2020. The minister said that the organisers had used the extra time well, noting that one of the main pavilions, dedicated to sustainability, was already open for visitors.

Expo Dubai is a starting point for new collaborations in markets where more than three billion of people reside. "Efforts to expand Slovenia's cooperation with the Gulf countries and those in south Asia and Africa are of strategic importance to us and a series of activities have been focused on that in recent years."

The aim is to strengthen Slovenia's presence in the markets that will be in the spotlight of Expo 2020 in the mid- and long-term.

Slovenia is expected to get extra attention in light of its EU Council presidency in the second half of 2021 when the Expo is scheduled to start, Počivalšek noted, adding that the timing was perfect.

"There will not be a better opportunity to launch Slovenian knowledge and services in new markets this year or in the next years," he said, urging companies and other stakeholders to join forces.

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